2023 Pantone Color of the Year - Viva Magenta

2 min read

2023 Pantone Color of the Year - Viva Magenta - Architessa


“New Year New Me” right?

Well, what about your home?

As we dive into 2023, I’m sure everyone wants to know about the newest trends in color.


Every year, Pantone releases a new color of the year. Pantone has been around since 1963, providing color matches and tools to bring color to everyone. In addition, Pantone created the Pantone Color Institute to connect the design community in every aspect. From clothing, art, paint, furniture, and TILE! Pantone introduces the color of the year to help inspire the design industry to let us know what will be trending this year. So I'm sure you are thinking, what is the color of 2023? It's the lovely Viva Magenta 18-1750!


Pantone Color of the Year 2023


I know what you're thinking. Pink? Let's not think of Magenta as pink. Magenta is a mature, vibrant tone stemming from shades of red. Bringing a fierce presence to any room, we can all say that over the past few years, we would all benefit from something that makes us feel empowered. Color evokes mood and emotion. When dissecting Viva Magenta, we see the power and animation that it brings to a space. We can really control the space we want with color.


How to design with magenta

You don't have to use magenta tile throughout your entire house! You can start in small spaces. A vanity backsplash to spice up an all-white bathroom. Take our EXPRESSION Rose tile for example:


Valentine's Day Mood Board



Imagine a white bathroom with brass hardware and a Carrara vanity top. You are giving just enough pop without committing to a color. If you're feeling brave enough, let's do a backsplash! Our HUSTLE Plum provides lots of movement and slight variation, bringing excitement to your space. 


Hustle Plum


Feeling a little braver? One of our more Art Deco collections, STRATUM, is the color Burgundy within the same color family of the Viva Magenta. Imagine doing a whole wall with it? Doesn't it give off Old Hollywood vibes? Very Sunset Boulevard if you ask me. "I am big. It's the pictures that got small". The tile industry has just become so advanced that the possibilities are endless!


Stratum Tile


Looking for more design ideas? Check out our 2023 Pantone Color of the year Pinterest board for inspiration. 


2023 Pantone Color of the Year Viva Magenta Pinterest Board



I hope this blog has inspired you to have fun with color! There are so many other ways to use the Viva Magenta family in your household, whether it be tile, furniture, or a new pair of magenta socks! Either way, keep using it daily as inspiration, and I hope these fun colors have put a smile on your face.


See the past decades of Pantone colors

Pantone Colors of the past decade


Emily King