Effective date:10/1/2026. Last updated: 10/9/2026
Architectural Ceramics, Inc., doing businessas Architessa ("Architessa," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit architessa.com and any site that links to this policy (the "Site"), visit one of our showrooms, request samples, open a trade account, contact us, or otherwise interact with us (together, the "Services").
This policy applies to all visitors and customers in the United States. Residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia have specific rights described in Sections 7 through 9. We extend the same rights to every US resident.
By using theServices you acknowledge this policy. Where we ask for your consent, for example through our cookie banner, we rely on thatconsent and you may withdraw it at any time as described in Section 6.
We collect the categories of personal information below. "Personal information" means information that identifies, relates to, or could reasonably be linked with you or your household. It does not include de-identified or aggregated data, or publicly available information.
|
Category |
Examples |
Source |
Why we collect it |
|
Identifiers |
Name, email, phone, postal address, account login, IP address, device ID, cookie and session IDs |
You; your browser or device; Shopify |
Account setup, order fulfillment, sample requests, customer service, security, analytics, advertising |
|
Commercial information |
Products viewed, samples requested,wishlists, quotes, orders, purchase history, trade account status |
You; your activity on the Site; our showrooms and sales team |
Fulfilling orders, quoting projects, recommending products, marketing |
|
Payment information |
Card type, last four digits, billing address, payment token |
You, via Shopify Payments or our payment processor |
Processing payments and preventing fraud. We do not store full card numbers. |
|
Internet and network activity |
Pages visited,referring URL, search terms, time on page, clicks, scrolls, mouse movement, session recordings, browser type, operating system, screen size |
Your browser or device, through cookies, pixels, tags and scripts (Section 3) |
Site operation, analytics, improving the Site, advertising and measuring ad performance |
|
Geolocation |
Approximate location derived from IP address; precise location only if you share it (for example, showroom directions) |
Your device |
Showing nearby showrooms, delivery eligibility, fraud prevention |
|
Professional information |
Company name, job title, trade license, design or contractor affiliation, project details |
You, through trade applications, commercial inquiries and sales conversations |
Opening trade accounts, project pricing, commercial sales |
|
Communications |
Emails, chat transcripts, call notes, survey responses, reviews |
You |
Customer service, resolving issues, improving the Services |
|
Inferences |
Interests and preferences drawn from the above (for example, style or material preferences) |
Derived by us or our advertising partners |
Personalizing the Site and advertising |
We do not knowingly collect sensitive personal information (such as racial or ethnic origin, religion, health information, precise geolocation, biometrics, or government ID numbers) and we do not use or disclose personal information to infer such characteristics. If you volunteer such information in a message to us, we use it only to respond.
If you visit a showroom, we may collect your name, contact details and project information in person or through an appointment form. Showrooms may use video security cameras for safety.
We and our partners use cookies, pixels, tags, software development kits and similar technologies ("Tracking Technologies") on the Site. When you load the Site, these technologies may transmit information from your browser to us and to the third parties listed below, including your IP address, thepage you are viewing, the page that referred you, your browser and device characteristics, and cookie or session identifiers.
Non-essential Tracking Technologies do not load until you accept them through our cookie banner, unless you are in a jurisdiction that permits opt-out rather than opt-in. You can change your choice at any time through the "Your Privacy Choices" link in the Site footer. We also honor Global Privacy Control signals (Section 6).
Categories we use
Strictly necessary. Required for the Site towork: shopping cart, checkout, login, security, and recording your consent choices. These cannot be turned off.
Analytics and performance. Help us understand how visitors use the Site, which pages are popular, and where the Site has problems. Some of these tools record how you interact with a page (clicks, scrolling, mouse movement, and session replays).
Advertising and social media. Placed by advertising platforms to measure our ads, build audiences, and show you Architessa ads on other websites and apps. These involve cross-context behavioral advertising and are treated as a "sale" or "sharing" of personal information under some state laws.
Functionality. Remember your preferences, such as language, region,wishlists and chat history.
Third parties that may receive data from the Site
|
Provider |
Tool(s) |
Category |
What it does |
Provider's privacy policy / opt-out |
|
Shopify |
Storefront, analytics, Customer Privacy API |
Strictly necessary; analytics |
Powers the store, checkout and accounts; basic site analytics; records your cookie choices |
|
|
|
Google Tag Manager, Google Analytics 4, Google Ads, DoubleClick / Google Marketing Platform |
Analytics; advertising |
Manages tags on the Site; measures traffic and conversions; serves and measures Google and YouTube ads; builds remarketing audiences |
|
|
Meta Platforms |
Meta Pixel, Conversions API |
Advertising |
Measures Facebook and Instagram adperformance; builds custom and lookalike audiences |
|
|
|
LinkedIn Insight Tag |
Advertising; analytics |
Measures LinkedIn ad conversions; audience insightsfor trade and commercial marketing |
|
|
|
Pinterest Tag |
Advertising |
Measures Pinterest ad performance; builds audiences |
|
|
Microsoft |
Microsoft Clarity, Microsoft Advertising (Bing) UET tag |
Analytics (session replay); advertising |
Heatmaps, click tracking and session replays to improve the Site; measures Bing ads |
|
|
Lucky Orange |
Lucky Orange analytics |
Analytics (session replay) |
Heatmaps, session recordings, conversion funnels and surveys to improve the Site |
|
|
LiveChat (Text, Inc.) |
LiveChat widget |
Functionality |
Powers the "Chat with us" feature and stores chat transcripts |
|
|
Swym |
Wishlist Plus |
Functionality |
Saveswishlists and projects to your account |
|
|
Omni Themes / Tile Finder |
Visual search |
Functionality |
Matches an uploaded tileimage to our catalog; the image is processed to return results |
[Confirm vendor and link] |
Session replay tools (Microsoft Clarity and Lucky Orange) record how you move through pages, including clicks, scrolls and cursor movement, and may replay a session for our team. These tools are configured to mask text you type into forms, checkout and account pages. They load only after you accept analytics cookies.
The list above reflects the tools in use on the effective date. We update it when tools are added or removed. You can also see the cookies currently set by opening the "Your Privacy Choices" panel.
How to control Tracking Technologies
Use the cookie banner when you first visit, or the "Your Privacy Choices" link in the footer, to accept or reject each category.
Turn on Global Privacy Control in your browser or a browser extension; we treat it as an opt-out of sale, sharing and targeted advertising.
Use your browser settings to block or delete cookies. Blocking strictly necessary cookies will break checkout and login.
Use the industry opt-out tools atoptout.aboutads.info andoptout.networkadvertising.org, and the provider links in the table.
We use personal information for the following purposes:
Providing the Services. Processing orders and sample requests, delivering products, managing accounts and trade applications, quoting projects, and providing customer support.
Communicating with you. Order confirmations, shipping notices, responses to inquiries, and, with yourconsent where required, marketing emails and texts. You can unsubscribe from marketing at any time using the link in any email or by replying STOP to a text.
Improving the Site and Services. Analytics, testing, troubleshooting, understanding which products and pages are of interest, and training our team.
Advertising and marketing. Showing you Architessa ads on other sites and platforms, measuring ad performance, and building audiencessimilar to our customers. We do this only with your consent where consent is required, and you may opt out at any time (Section 6).
Security and fraud prevention. Detecting and preventing fraud, abuse, and security incidents; protecting our rights and property.
Legal compliance. Complying with laws, responding to lawful requests, enforcing our terms, and defending legal claims.
Business operations. Accounting, audits, internal reporting, and evaluating or completing a merger, acquisition, financing or sale of assets.
We do not use personal information for purposes that are not reasonably necessary to or compatible with the purposes above without first giving you notice and, where required, obtaining your consent. We do not engage in profiling that produces legal or similarly significant effects about you.
We disclose personal information in the following ways. We do not sell personal information for money.
|
Recipient type |
Examples |
Categories disclosed |
Purpose |
|
Service providers and processors |
Shopify, payment processors, shipping carriers, email and SMS providers, customer-service and chat tools, IT and hosting vendors, accountants |
All categories as needed |
To perform services on our behalf under contracts that restrict their use of the data |
|
Advertising partners and social media platforms |
Google, Meta, LinkedIn, Pinterest, Microsoft Advertising |
Identifiers, internet and network activity, commercial information, inferences |
Cross-context behavioral (targeted) advertising and ad measurement.This is a "sale" or "sharing" under California law and "targeted advertising" or a "sale" under other state laws. |
|
Analytics providers |
Google Analytics, Microsoft Clarity, Lucky Orange |
Identifiers (IP, device and cookie IDs), internet and network activity |
Site analytics and session replay |
|
Manufacturers and suppliers |
Tile and stone manufacturers whose products you order or request samples of |
Name, shipping address, order details |
Drop-shipping, warranty, and sample fulfillment |
|
Independent sales representatives |
Commissioned representatives who serve commercial accounts in certain territories |
Identifiers,professional information, commercial information |
Serving commercial and trade accounts in their territory |
|
Professional advisors |
Lawyers, accountants, insurers, lenders |
As needed |
Advice, audits, financing, insuranceclaims |
|
Government and law enforcement |
Courts, regulators, agencies |
As required |
Responding to subpoenas, court orders, or legal process; protecting rights and safety |
|
Successors |
A buyer or merger partner |
All categories |
In connection witha sale,merger, financing or reorganization of our business |
In the 12 months before the effective date, we disclosed identifiers, internet and network activity, commercial information and inferences to advertising partners for cross-context behavioraladvertising, and disclosed all categories above to service providers for business purposes. We have no actual knowledge of selling or sharing the personal information of anyone under 16.
Cookie banner. When you first visit theSite you can accept all, reject all, or choose categories. Non-essential Tracking Technologies do not load until you choose. You can change your choice at any time through the "Your Privacy Choices" link in the footer.
Opt out of sale, sharing and targeted advertising. Click "Your Privacy Choices" (also labeled "Do Not Sell or Share My Personal Information") in the footer and turn off advertising cookies, or email privacy@architessa.com.Your opt-out applies to the browser and device you are using; if you have an account and are logged in, we also apply it to your account. Because advertising partnersset their own cookies, we recommend also using the opt-out links in Section 3.
Global Privacy Control (GPC). We honor the GPC browser signal as a valid request to opt out of the sale and sharing of personal information and of targeted advertising. When we detect GPC, advertising and non-essential analytics tags are disabled for that browser without any further action from you. Learn how to turn it on atglobalprivacycontrol.org.
Do Not Track. We treat Do Not Track signals the same way as GPC.
Marketing emails and texts. Use the unsubscribe link in any email, reply STOP to any text, or emailinfo@architessa.com. We may still send you transactional messages about orders and your account.
Session replay. Rejecting analytics cookies in the banner stops Microsoft Clarity and Lucky Orange from loading.
Account information. Log in to your account to update your contact details, addresses andwishlists at any time.
We offer the following rights to every US resident, regardless of your state of residence. Where your state's law grants additional rights, those are described in Sections 8 and 9.
|
Right |
What it means |
|
Know / access |
Confirm whether we process your personal information and receive a copy of it, including the categories collected, sources, purposes, and the categories of third parties it was disclosed to. |
|
Correct |
Ask us to fix inaccurate personal information. |
|
Delete |
Ask us to delete personal information we collected from you, subject to legal exceptions (for example, completing a transaction, security, or legal obligations). |
|
Portability |
Receive your personal information in a portable, readily usable format. |
|
Opt out of sale or sharing |
Direct us not to sell or share your personal information,including for cross-context behavioral advertising. |
|
Opt out of targeted advertising |
Direct us not to process your personal information to show you ads based on your activity across non-affiliated sites. |
|
Opt out of profiling |
Direct us not to profile you in furtherance of decisions that produce legal or similarly significant effects. We do not currently engage in such profiling. |
|
Limit use of sensitive information |
We do not collect sensitive personal information for purposes that would trigger this right. |
|
Non-discrimination |
We will not deny you goods or services, charge a different price, or provide a different level of service because you exercised a privacy right. Trade-program pricing is based on professional status, not on data choices. |
|
Appeal |
If we decline your request, you may appeal within 60 days by replying to our decision. We will respond in writing within 45 days with our reasons. If we deny the appeal, we will tell you how to contact your state attorney general. |
How to submit a request
Emailinfo@architessa.com with the subject line "Privacy Request"
Call 1-866-323-1322
Mail: Architectural Ceramics, Inc., Attn: Privacy, 1803 Research Blvd, Suite 402, Rockville, MD 20850
Use the "Your Privacy Choices" link in the Site footer for opt-outs
Verification. We will ask for information such as your name, email, and recent order details to match you to our records. For deletion and access requests we may ask for additional confirmation. If you have an account, we may ask you to log in. We do not require you to create an account to submit a request.
Authorized agents. You may designate an agent to make a request on your behalf. We will ask for written permission signed by you, and we may still need to verify your identity directly. Opt-out requests from an agent do not require verification beyond proof of authority.
Timing. We will confirm receipt within 10 business days and respond within 45 days. If we need more time (up to an additional 45 days), we will tell you why. Opt-out requests are honored within 15 business days. We do not charge a fee unless requests are manifestly unfounded or excessive, in which case we will explain the charge before proceeding. You may make a free access request up to twice in any 12-month period.
This section supplements the rest of this policy and applies to California residents under the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA") and the California Invasion of Privacy Act.
Notice at collection. We collect the categories of personal information listed in Section 2 for the purposes listed in Section 4. We retain each category for the periods in Section 11. We sell or share the following categories for cross-context behavioral advertising: identifiers, internet and network activity, commercial information, and inferences. We do not collect or process sensitive personal information for the purpose of inferring characteristics.
Your Privacy Choices / Do Not Sell or Share My Personal Information. You may opt out of the sale and sharing of your personal information through the link of that name in the Site footer, by turning on Global Privacy Control, or by emailing privacy@architessa.com. We honor opt-out preference signals as required by Cal. Civ. Code § 1798.135 and the CPPA regulations.
CCPA rights. California residents have therights to know, delete, correct, opt out of sale or sharing, limit use of sensitive personal information, and not be discriminated against, as described in Section 7. California residents may also request the specific pieces of personal information wehold and the categories of personal information disclosed for a business purpose or sold or shared, by category of recipient, in the preceding 12 months. These disclosures are set out in Sections 2, 3 and 5.
Consent to Tracking Technologies. We obtain consent through our cookie banner before any third-party advertising or analytics technology listed in Section 3 transmits data from your browser, and we do notdeploy such technologies for California visitors who have not consented or who send an opt-out preference signal. The parties that receive data are identified in Section 3.
Shine the Light. California Civil Code § 1798.83 permits residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.
Minors. We do not knowingly sell or share the personal information of consumers under 16.
Financial incentives. We do not offer financial incentives in exchange for personal information. Trade-program pricing is based on verified professional status.
Data broker registry. Architessa is not a data broker. We do not sell personal information about consumers with whom we have no direct relationship.
Metrics. As required for businesses that meet CCPA thresholds, we will publish request metrics for the prior calendar year here by July 1 of each year [counsel to confirm whether applicable].
Residents of the states below have the rights in Section 7 under their state's comprehensive privacy law. The additional points below apply where a state's law goes further.
|
State |
Law |
Additional notes |
|
Maryland |
Maryland Online Data Privacy Act (MODPA) |
We collect only personal information reasonably necessary for the Services. We do not sell sensitive data, and we do not sell personal data or process it for targeted advertising when we know the consumer is under 18. |
|
Virginia |
Virginia Consumer Data Protection Act (VCDPA) |
Appeal rights and 45-day response windows apply as described in Section 7. |
|
Colorado |
Colorado Privacy Act (CPA) |
We honorthe Global Privacy Control as a universal opt-out mechanism. You may opt out of targeted advertising,sale, and profiling. |
|
Connecticut |
Connecticut Data Privacy Act (CTDPA) |
We honor the Global Privacy Control. We do not sell personal data or use it for targeted advertising when we know theconsumer is under 18. |
|
Delaware |
Delaware Personal Data Privacy Act |
You may request a list of the specific third parties to whom we disclosed your personal data. We do not sell or use for targeted advertising the data of consumers we know are under 18. |
|
Florida |
Florida Digital Bill of Rights |
Applies to certain large businesses; we honor these rights voluntarily. You may opt out of the collection of personal data through voice or facial recognition (we do not do this). |
|
Indiana, Iowa, Kentucky, Tennessee, Utah |
ICDPA, ICDPA, KCDPA, TIPA, UCPA |
Opt-out of targeted advertising and sale; access and deletion rights as described in Section 7. Iowa and Utah do not provide a right to correct, but we extend it anyway. |
|
Minnesota |
Minnesota Consumer Data Privacy Act |
You may request the list of specific third parties to whom we disclosed your personal data and may question the result of any profiling. We maintain a data inventory and honorthe Global Privacy Control. |
|
Montana |
Montana Consumer Data Privacy Act |
We honor the Global Privacy Control. We do not sell or use for targeted advertising the data of consumers we know are under 18. |
|
Nebraska |
Nebraska Data Privacy Act |
No numeric threshold applies; small businesses as defined by the SBA are exempt except for sensitive data. We honorthe Global Privacy Control. |
|
New Hampshire |
New Hampshire Privacy Act |
We honor the Global PrivacyControl. We do not sell or use for targeted advertising the data of consumers we know are under 18. |
|
New Jersey |
New Jersey Data Privacy Act |
We honor the Global Privacy Control. We do not sell, or process for targeted advertising or profiling, the data of consumers we know are between 13 and 17 without consent. |
|
Oregon |
Oregon Consumer Privacy Act |
You may request a list of the specific third parties to whom we disclosed your personal data. We honor the Global Privacy Control. We do not sell or use for targeted advertising the data of consumers we know are under 16. |
|
Rhode Island |
Rhode Island Data Transparency and Privacy Protection Act |
The third parties to whom we sell or disclose personal data are identified in Sections 3 and 5. |
|
Texas |
Texas Data Privacy and Security Act |
NOTICE: We may sell your personal data.NOTICE: We may sell your sensitive personal data [delete if not applicable]. We honor the Global Privacy Control. No numeric threshold applies; small businesses as defined by the SBA are exempt except for sensitive-data sales. |
|
Oklahoma (effective January 1, 2027) |
Oklahoma Consumer Data Privacy Act |
Rights in Section 7 will apply from that date. |
Nevada. Nevada residents may direct us not to sell their covered information under NRS 603A by emailing privacy@architessa.com. We do not sell covered information as Nevada defines it.
Where to complain. If you believe we have not handled your request correctly, you may contact your state attorney general's consumer protection office. California residents may also contact the California Privacy Protection Agency atcppa.ca.gov.
The Site is intended for adults and trade professionals. We do not knowingly collect personal information from children under 13, and we do not knowingly sell, share, or use for targeted advertising the personal information of anyone under 18. If you believe a child has provided us with personal information, contact privacy@architessa.com and we will delete it.
We keep personal information only as long as needed for the purposes in this policy, to meet legal and accounting obligations, and to resolve disputes. [Counsel and operations to confirm the periods below.]
|
Category |
Retention period |
|
Account and order records |
Life of the account plus 7 years, for tax, warranty and accounting purposes |
|
Sample requests, quotes and project inquiries |
3 years from last activity |
|
Marketing lists |
Until you unsubscribe, plus a suppression record so we do not re-add you |
|
Site analytics and session recordings |
Google Analytics: 14 months; Microsoft Clarity: 30 days for recordings, 13 months for aggregated data; Lucky Orange: [60] days for recordings |
|
Advertising cookies |
Set by the provider, typically 90 days to 2 years; see Section 3 |
|
Chat transcripts and customer-service records |
3 years |
|
Consent and opt-out records |
5 years, or as long as required to prove compliance |
|
Showroom security video |
30 days unless needed for an incident |
Security. We use administrative, technical and physical safeguards appropriate to the sensitivity of the data, including encryption in transit (TLS), access controls, Shopify's PCI DSS-compliant checkout, and vendor contracts that require comparableprotections. No system is completely secure, and we cannot guarantee the security of information transmitted over the internet. If a breach affects your personal information we will notify you as required by law.
Third-party links. The Site links to other websites and social media platforms. Their privacy practices are their own; review their policies before sharing information.
We may update this policy to reflect changes in our practices, technology or the law. We will post the revised policy with a new "last updated" date, and if the changes are material we will notify you by a notice on the Site or by email before they take effect. Prior versions are available on request.
Contact us
Email:info@architessa.com
Phone: 1-866-323-1322 (Monday to Friday, 8 am to 5 pm Eastern)
Mail: Architectural Ceramics, Inc. d/b/a Architessa, Attn: Privacy, 1803 Research Blvd, Suite 402, Rockville, MD 20850
If you have a disability and need this policy in another format, contact us at the email or phone number above.