COLOR

NEUTRAL
COOL
WARM
WHITE
GREY
RED
BLUE
YELLOW
SEE IT IN A ROOM
REQUEST SAMPLE

Tile Capsule Edits by Architessa

3 min read

Tile Capsule Edits by Architessa

 

WHAT IS A CAPSULE EDIT? 

A Tile Capsule is a curated, theme-driven collection of products designed to tell the story of a room through design. At Architessa, we believe that building a room is actually the process we go through to tell a story. Tile Capsule Edits are our story telling initiative to bring simplicity to a design concept, tailored to you. Architessa Capsule Edits will offer an authentic, relatable mix of products that simplifies tile selection

You may be already familiar with the term "capsule" through its relation to fashion. Sustainably-chic says A capsule wardrobe is a limited selection of interchangeable clothing pieces that complement each other. These are often classic pieces that do not go out of style and are primarily composed of neutral colors.” 

 

 

 

So how does this relate to tile? At Architessa, we believe that building a room is actually the process we go through to tell a story. Tile Capsule Edits are our story telling initiative to bring simplicity to a design concept in a carved-out manner. Our Edits willoffer an authentic, relatable mix or products that simplifies tile selection. 

WHAT TO EXPECT 

Every other month, Architessa will launch a new Capsule Edit theme.Email subscribers will be the first to learn about them, so make sure you are signed up. Each Capsule Edit's theme will be curated to three different audiences - at home, commercial spaces, and contractors. Each audience will have a different story, but will include...

    • An established theme, often trend related
    • A small, formula based mix of products.
      • trendy & classic
      • new & established products 
      • classic, bold, or unique
      • shown on our website, or only in-store 
    • Thoughtful journey-based curation to meet your needs
    • Artistic renderings, mood boards & story-driven content

 

It is our goal to help easily slide Capsule Edit concepts into reality with design that resonates.  Make sure to Bookmark the Capsule Edit landing page so you have access to every capsule journey. 

BEHIND THE SCENES 

Building each Tile Capsule is a collaborative process between Shanta Peru, our Product Director, and Alexia Gonzales, our Marketing & Creative Specialist. Launching each capsule is a meticulous process, carved out using our Capsule Guide. Much like a Brand Deck, the Capsule Guide ensures the story we are telling checks all the boxes and more.

CAPSULES AT HOME 

Capsule Edits at home are designed to create particular aesthetics for specific rooms, but can be generally applied to any space in a home. Capsule Edits could feature inspiration for a tiled foyer, a tiled wall or backsplash, and a feature wall - but the aesthetic could be welcomed in a bathroom, kitchen, or any other room. You can generally mix and match material, when suitability allows.

 

La Hacienda at Home: Concept Image

 

Make sure to Bookmark Capsules at Home so you have access to every residential capsule edit we launch.

 

COMMERCIAL CAPSULES

Commercial Capsule Edits are a specialized version of our main capsule, tailored to meet the needs of a commercial audience. Our La Hacienda Commercial Edit embodies the unique warmth and comfort of Spanish/Mediterranean coastal living, bringing a piece of the Spanish seaside into your guest's experience, wherever it may be.

 

Image Source: La Hacienda Commercial Edit

 

Make sure to Bookmark our Commercial Capsules so you have access to every commercial edit we launch.

 

CONTRACTOR CAPSULES

Contractor Capsule Edits are a specialized version of our primary capsule, tailored around specific needs as an all-in-one complete package. Each Contractor Capsule Edits feature products which are...

  • Easy to spec & install 
  • Contract pricing
  • Grade 1 tile quality
  • Readily available with short lead times

To keep things simple, each Contractor Capsule will also include

  • Accessories & Trim
  • Grout selections
  • Paint recommendations

Make sure to Bookmark our Contractor Capsules so you have access to every contractor edit we launch.  

 

Image Source:  Example of paint & grout selections, found in our La Hacienda Contractor Edit

BE THE FIRST TO KNOW

Now that you know about our Capsule Edits, make sure you subscribe to our emails & be the first to know about Architessa Tile Capsule Edits.

email_list_sign_up_subscribe_header - Architessa

 

---

  The Architessa Marketing Team - Julie Taury, Courtney Knoerlein, Austin Meyer, and Alexia Gonzales - are dedicated to sharing expert tile and design content.